Playing Around With Name/Colour/Font Ideas
After experimenting with my magazines name, I have decided to go with Frett. This is because I feel that the other names have a more mainstream and popular appeal, and the market that I am aiming this magazine at has a more cult appeal. The word 'Frett' is a musical term and is a part of a guitar; this name would obviously strike a chord (excuse the pun) with people who are interested in this genre of music which is my target market.
I decided that Vamp, Synthesize and Crystallize all reminded me too much of electro music which is not the market my magazine is aimed at. Lick was too heavy metal, as it kind of reminded me of the band Kiss!, and I simply just prefered the name Frett to Riff overall.
I chose a completely different font that I hadn't looked at before, because as soon as I found it I could just imagine it looking really good on the cover. I decided to use it for the magazine name because it is angled,ripped and not smooth (smooth, rounded off fonts can sort of remind me of happy, bubbly pop music which is not what I am looking for), whilst the jagged edges of this font goes with the edgy/guitar music of the alternative/indie music scene. I used white for the text colour so that it would contrast and stand out from the black drop shadowing I placed on it. The background of the name is red, because throughout my research I found that red was a very common colour to use in these types of magazines as it stands out and makes a bold statement.
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