Thursday, 18 March 2010

Evaluation - Question 3

What kind of media institution might distribute your media product and why?

After searching through the web and various magazines and publishing companies, I have decided that the best publishing company to publish my magazine, Frett, is IPC Media.

IPC Media is one of Britain's leading consumer magazine and digital publishers, who have a large portfolio, selling over 350 million copies of their products every year.
IPC Media produces over 85 iconic media brands, and their print brands alone reach almost two thirds of UK women and 44% of UK men (almost 27 million UK adults) while their online brands reach 20 million users every month.

I think that this company is perfect for my magazine as they are experienced in dealing with all types of publication, and they only have a few music based magazines, they mainly deal with home and style magazines. This means that my music based magazine could slot into their huge range of brands so they would have a variety of magazines.

These are a few of the publications that IPC Media publishes, with Frett magazines cover to see how it could slot into the existing market and publications at IPC Media:

Marie Claire cover Look cover NME cover Chat cover

Due to the popularity of all the above brands at this company, I would be quite sure that Frett magazine would be able to easily sell lots on the shelves if this publishing company was behind it.

Link to IPC Media's website

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