I decided before I started to create my magazine that the target market for my magazine was going to be the niche audience of indie/alternative music fans.
Knowing my target audience is very important to the magazine, and especially for any potential advertisers who want to publish adverts in Frett magazine as they need to know who will see the adverts and will the product interest them? For example: a younger, pop music magazine will probably not advertise products like cigarettes and alcohol as it is not appropriate to the age bracket, but a rock magazine aimed at aged 18+ almost definitely would.
My magazine is aimed at males and females aged 16-24, and this age group generally does not have a lot of disposable income. This means I will have to really interest this group in what I am selling so they will like it enough for them to want to buy it. However, sometimes it is not really about how much money you spend, its about your tastes, interests, opinions and values that will make the audience want to but the magazine.
My niche market is indie and this is an accurate description of this social teen group from uktribe.com.
discovering new music. They still can’t quite shake off the skinny jeans
though."
I have used this description to make sure that I haven't included many mainstream bands in Frett, and more new and upcoming bands/artists.
"Indies are festival goers – if they can blag it. The real action, though, is in small, sweaty, adrenalised clubs. Scenesters are more bothered about iPods and drinking than phones or conscious materialism. Online communities such as those found on drownedinsound.com are important as they allow visitors to discuss, diss or discover the latest cool bands."
Based on these descriptions, this is what I imagine my target market to look like, and a collage of what products I would expect them to buy.
They would be around the ages of 16-24, and be interested in live music, gigs, and fashion. They could be either male or female as my magazine has been designed to aim at both genders.
The general overview of my ideal buyer would be:
- They would shop at high street brands such as Topshop/Topman, Urban Outfitters, Zara etc. and also maybe charity, retro, vintage shops.
- They would obviously listen to indie/alternative music such as MGMT, Biffy Clyro, Empire of the Sun, Friendly Fires, Kasabian, Mumford and Sons, Ladyhawke etc.
- They would watch television shows such as teen dramas and the music channels (MTV, NME, 4Music etc.)
This type of person would but my magazine as I have made sure that the tone of address in the magazine is appropriate to this age bracket (it isn't too formal and uses slang that this age will understand). I have also made sure that everything about the magazine is suitable for both genders; the colour scheme is fairly neutral and I have constructed my photos so that they appeal to both men and women. Women will probably appreciate the clothes that Scarlet is wearing, men would appreciate how she looks more, and both would appreciate the music she makes and represents.
I have also included reviews of live gigs as part of my contents as this will appeal to the music fans who love live music.
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